How to Create a Marketing Strategy For a New eCommerce Website e commerce business digital marketing

by SUKhothaifc



如何为新的电子商务网站制定营销策略 | 您拥有要在电子商务网站上销售的所有这些产品。 它们太漂亮了,你的网站看起来很棒,但是,嘿,你启动了一个网站,几天过去了,没有订单,没有流量。 如果您很幸运并且收到了订单,那么很可能是您的妈妈或您最好的朋友之一。 今天,我将分解如何为新的电子商务网站制定营销策略。 资源和链接:____________________________________________ Dollar Shave Club-Amazon-Shopify-Hello Bar-ClickFunnels-Skin Care by Alana-Google AdWords-____________________________________________ 所以第一步,我希望您专注于一个细分市场或细分市场。 您不想创建一个像亚马逊一样销售所有商品的电子商务商店。 你会被压垮的。 成为专家。 成为一家无所不能的大型电子商务商店太难了,原因是更大的公司会在定价上超过您,您不会成为任何专家,因此您实际上并没有比他们更具优势,另外他们将提供比您更快的运输。 因此,当您选择一个细分市场时,您可以成为该细分市场的专家,并拥有该类别中最好的产品。 人们会因此而了解您,即使您的产品比竞争对手贵一点,您仍然可以做得很好并获胜。 第二步,创造一个杀手锏、独特的销售主张。 人们为什么要向您购买? 例如,我的一个朋友卖鞋垫,比如 Dr. Scholl 鞋垫,但她只卖高跟鞋的定制鞋垫,她的品牌不是 Dr. Scholl’s,但她仅通过 Facebook 每月就能赚取超过六位数的利润广告将投放到她的电子商务商店。 为什么,因为她创造了惊人的视频,打破了她的高跟鞋生活,她是多么喜欢这些高端奢华的高跟鞋,它们都让人不舒服,她打破了她如何创造最好的鞋垫,让女性感到舒适各种形状,各种尺寸,能够穿着这些高跟鞋走路,感觉很棒,并且 24/7 全天候舒适。 所以当你有一个杀手锏、独特的销售主张时,你更有可能获得销售。 所以专业化并拥有您独特的销售主张,以专注于该专业。 第三步,创造出色的用户体验。 我喜欢 Shopify。 如果您要进入电子商务世界,请使用 Shopify。 现在,尽管 Shopify 在您将产品运送给某人时非常出色,但您仍希望确保这是一次令人惊叹的体验,从产品的设计到您让人们感受到的方式。 所有这些也将帮助您产生更多的销售额。 第四步,选择一个流量来源。 看,你想做SEO,太好了,这是一个长期的收益,或者如果你想做广告,你可以做谷歌产品广告,亚马逊产品广告,Facebook Lookalike Audiences,或者你甚至可以在谷歌上做同样的事情广告词。 无论哪种方式,选择一个广告来源并全力以赴。例如,如果您从事电子商务,我建议您从 Facebook 广告开始。 对于仅销售一两种产品的 Shopify 商店来说,这往往会很好地转换。 然后从那里,在你做得好之后,你可以扩展到 Google AdWords 和其他渠道。 但首先我建议您从 Facebook 广告开始。 第五步,最大化每位访问者的价值。 你有加售,你有减售吗? 所有这些都将帮助您产生更多收入,从而使广告更有利可图,甚至您的 SEO 更有利可图。 当人们即将离开您的电子商务商店时,您还可以使用 Hello Bar 收集电子邮件地址,这样您就可以在之后向他们推销并通过电子邮件说服他们,嘿,这就是您需要从我们这里购买的原因,或者这里是 15 美元关闭,或者这就是我们与众不同的原因,您可以讲述您的故事或您独特的销售主张。 这一切都会有所帮助,这就是您应该收集电子邮件的原因。 你也应该对推送通知做同样的事情。 您可以使用subscribers.com 之类的工具来最大化您的电子商务销售额,因为当有人访问您的结帐页面但他们没有购买时,您可以使用推送通知让他们回来,然后让他们进行转换。

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► 如果您在发展业务方面需要帮助,请查看我的广告代理商 Neil Patel Digital @ ►订阅:了解更多秘密 SEO 技巧。 ►在 Facebook 上找到我:►在 Instagram:#eCommerce #NeilPatel #DigitalMarketing。

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43 comments

Basit khan. 11/12/2021 - 9:34 Chiều

Amazing Neil, Thank you for that ! Can I get your email I have a concept I can't understand I will send you an email and let me know there. It will be a big help . Thank you.

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DesignedEra - Design your Dreams 11/12/2021 - 9:34 Chiều

Thanks for this great video Neil ❤️

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Kevin Monteiro 11/12/2021 - 9:34 Chiều

Hi Neil,

What are you thoughts on Ecwid?

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CYNTHIA SALINAS 11/12/2021 - 9:34 Chiều

What about wordpress for ecomerce?

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Celal Taşdemir 11/12/2021 - 9:34 Chiều

Lmao at only person orders is your mom

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RAHUL DRAVID 11/12/2021 - 9:34 Chiều

I have zero knowledge about selling things online. Please answer a few questions:
I am importing phone covers from China and I want to sell them online in India (NOT DROPSHIPPING). So how much will a website that is totally live for customers to shop cost? Also what is the difference between a website and a shopify store and which should I opt for among the two? Once when my online website is ready do I still need to pay some recurring charges every now and then to keep my website running or is it just a one time cost? Right now I feel the cost of making a website and advertising/bringing traffic to it is costing a lot more than the products itself that im going to sell.

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RAHUL DRAVID 11/12/2021 - 9:34 Chiều

Amazing video…how much does advertising cost monthly? I am complete beginner and I want to make a new online store

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Trent Kennelly 11/12/2021 - 9:34 Chiều

Marketing is all about specializing and personalizing!

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Oliver Blinda 11/12/2021 - 9:34 Chiều

I am building a social media marketing agency right now and I am looking for a niche. So e-commerce would be a great niche. But how to find the ones that don't do well and need my service? Just contacting all of them and making an offer to work with them?

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Mohamed A 11/12/2021 - 9:34 Chiều

Can i snapchat ads for ecommerce?

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Beauty Curls 11/12/2021 - 9:34 Chiều

You need more 90000 subscribers to reach 10M subscribers

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Akash Raj 11/12/2021 - 9:34 Chiều

Thanks, Niel for helping out once again.

What would you suggest between WooCommerce and Shopify?

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vince p 11/12/2021 - 9:34 Chiều

Hi Neil, thanks for wonderful video>>>>>We are in 2021. can u plz give us some tips on 2021 facebook marketing>>>>Regards<<<<<<<<<

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kabel karem 11/12/2021 - 9:34 Chiều

Thank you

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Haina Shaan 11/12/2021 - 9:34 Chiều

Hi. Good tips

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Gangana Perera 11/12/2021 - 9:34 Chiều

Nice to see him replying to a comments

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Kasumichick2772 11/12/2021 - 9:34 Chiều

Ah man! It's already too late for me. I'm selling home, garden, electronics and computers. I think its already too late to pick just one product. >.<

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Shan 11/12/2021 - 9:34 Chiều

im building a ecommerce website for a start up but I am using wordpress and woocommerce, they only have one product. I like the customization of wordpress themes, I love "The7" highly reccoemnd that theme!

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Coach Ben 11/12/2021 - 9:34 Chiều

It's all about the niche within a niche now and absolutely owning it!

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Asif Ali 11/12/2021 - 9:34 Chiều

I'm into e-commerce business that sells traditional handcrafted heritage products. 4 months have gone by and I haven't had my first order yet. I am paying fixed costs which makes it harder for me to continue the website. Please give me some suggestions.

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Priesh Chavan 11/12/2021 - 9:34 Chiều

Hi, we are planning to build e-commerce platform, Any suggestions what important things should be implemented and how marketing of new platform should be done? Also being a new company what all promotinal activities and campaigns I should focus on ?

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SUMEDHA BISWAS 11/12/2021 - 9:34 Chiều

Your videos are very informative , love your channel
I have a situation and i hope you will be able to guide me through this
I am a marketing student and as a part of a capstone project , i intend to design a website , list a couple of products and demonstrate ways how i can on page optimise it . I just need to design, not sell anything there . also i want to add backlinks Can you please tell me if wordpress would serve my purpose? Also can I link Google analytics to it ? Will it cost me anything?

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Paul Gloudie 11/12/2021 - 9:34 Chiều

Is woo commerce a good platform for a online store?

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Marian Janiš 11/12/2021 - 9:34 Chiều

Your Content is amazing

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Karen Perese 11/12/2021 - 9:34 Chiều

Facebook Ads are soooo complex Neil, do you have a specific FB ADS course or can you recommend one please? User friendly course. Have been following you for years. 😊

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aichatna aichatna 11/12/2021 - 9:34 Chiều

hello

I have a question

How many tags can be entered?

How many keywords can be entered in the content?

thanks

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Cars Supercars 11/12/2021 - 9:34 Chiều

Best tips ♥️

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Mr Jhavery 11/12/2021 - 9:34 Chiều

How's jan,Feb for ecommerce . Advisable to start with ecommerce in Jan?

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Punit 11/12/2021 - 9:34 Chiều

Create more on e-commerce please. for cro and traffic getting ways

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nischal shah 11/12/2021 - 9:34 Chiều

Marketing strategy to bring more footfalls in our physical optical store ….?

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Scientific Hindi 11/12/2021 - 9:34 Chiều

Hey Neil, what is the difference in your agency's 10,000$ and 20,000$ subscription? Any difference in strategies

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Suggestion Buddy 11/12/2021 - 9:34 Chiều

Hi, i have blogging website on wordpress and i am using yoast as seo plugin. So do i have to manually submit new publish posts links in search console? or yoast will do it automatically?

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Exposure Ninja — Free Marketing Review 11/12/2021 - 9:34 Chiều

I think some people forget that Amazon started off selling one product and then expanded. Your eCommerce store should focus on selling just one product really well, and if you're lucky, you can develop your product line later and offer as many laptops, groceries, and cats toys as you'd like

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TheRock 11/12/2021 - 9:34 Chiều

hey Neil ! Your Content is amazing
Suggestion –
Why not use images in video ? it's look much better. 💖

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D 11/12/2021 - 9:34 Chiều

Thanks, Neil! You're absolutely killing it

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Calmify - Roblox 11/12/2021 - 9:34 Chiều

I keep following your tips really great !!!

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ali zaheeruddin 11/12/2021 - 9:34 Chiều

Hey Neil, What about strategies on how to market a digital product correctly for maximum sales

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Amit VRAT Ayurveda 11/12/2021 - 9:34 Chiều

Thanks for the great videos I use WordPress not shopify please make videos about WordPress

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durga Verma 11/12/2021 - 9:34 Chiều

Thanks for the great videos
What if I use WordPress not shopify

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Rishikant Pra 11/12/2021 - 9:34 Chiều

It's amazing video. Thanks Neil sir.

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Salimah Haji 11/12/2021 - 9:34 Chiều

Thanks for your videos. How much is a good amount to spend initially on FB ads and google ads?

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Juxe Beats 11/12/2021 - 9:34 Chiều

Just found you today and i am subbed

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INDIAN TV 11/12/2021 - 9:34 Chiều

please make a video to solve problems of multiple page redirects problem shown by Google page insight

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