Digital Marketing Course in 7 Hours | Digital Marketing Tutorial for Beginners | Edureka digital marketing tutorial for beginners

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🔥Edureka 数字营销课程(使用代码“𝐘𝐎𝐔𝐓𝐔𝐁𝐄𝟐𝟎”):🔴订阅 Edureka YouTube 频道以获取最新视频更新:此 Edureka ‘数字营销完整课程’ 是从头开始深入学习数字营销的完整指南,其中涵盖了不同的知识数字营销的概念、营销类型、搜索引擎优化、数字营销的职业机会。 此数字营销教程非常适合初学者和经验丰富的专业人士。 以下是本面向初学者的数字营销教程将涵盖的主题: 🔸 模块 1:数字营销简介 0:00 简介 4:06 什么是数字营销? 5:53 数字营销趋势 13:13 数字营销的重要性 17:57 学习数字营销的首要理由 24:48 数字营销渠道 25:28 SEO 31: 18 PPC 37:18 内容营销 42:58 社交媒体营销 52: 48 电子邮件营销 56:58 谷歌分析 58:58 转化率优化 🔸 模块 2:搜索引擎优化 1:06:24 你为什么需要 SEO? 1:11:50 什么是搜索引擎优化? 1:21:40 搜索引擎优化的类型 1:34:20 搜索引擎如何工作? 1:42:17 策略与方法 1:49: 38 如何优化关键词? 1:53:50 标题优化 1:58:04 SEO 工具 1:59:40 指南 2:04:40 什么是页面 SEO? 2:04:50 重要性 2:06:20 什么是页面排名因素? 2:12:00 关于页内 SEO 的正确见解 2:14:00 最佳技巧和实践 2:17:40 什么是页外 SEO? 2:18:40 重要性 2:19:50 链接和非链接相关的页外 SEO 因素 2:24:21 反向链接 2:25:01 页外与页内 SEO 2:25:51 好处 🔸 模块 3 : 使用 Google Ads 进行付费营销 2:27:01 广告概念 2:34:01 付费搜索概念 2:38:17 AdRank 2:44:27 质量得分 2:50:27 质量得分示例 2:51:27 类型搜索查询数量 2:51: 37 导航搜索查询 2:52:47 信息搜索查询 2:53:47 交易搜索查询 2:55:47 为什么使用 Google Ads 2:56:51 业务目标 3:03:11 搜索广告 3 :04:01 Google 搜索网络 3:04:51 Google Ads 帐户结构 3:05:31 关键字匹配类型 3:07:35 Google Ads 界面 3:07:55 展示广告 3:10:50 展示广告定位选项 3 :16:06 视频广告 3 :17:59 应用广告 3:19:28 购物广告 3:21:18 SEM 指标 3:28:59 Google Ad Sense 简介 3:31:29 广告类型 3:41: 00 AdSense 如何运作? 3 :43:20 获得付费 AdSense 3:44:59 AdSense 付款方式 3:55:14 AdSense 指标 4:00:34 管理 Google Ads 4:01:04 设置付费广告系列的步骤 4:01:46确定可衡量的目标 4:03:16 Google 关键字规划师 4:15:39 在数据分析中查看广告 4:17:49 多链漏斗报告 4:19:49 优化 🔸 模块 4:社交媒体营销 4:32:32 什么是社交媒体营销 4:34:42 社交媒体营销的支柱 4:37:42 社交媒体营销工具 4:39:52 社交媒体技巧 4:42:22 如何选择最佳平台? 🔸 模块 5:联盟营销 4:43:22 了解联盟营销 4:47:12 关键术语 4:58:46 联盟营销如何运作 5:0:26 将联盟营销设置为商家 5:04:42 设置Affiliate Marketing as Affiliate 🔸 模块 6:数字营销计划与策略 5:16:05 为什么需要数字营销计划? 5:19:01 营销计划的结构是什么? 5:28:21 如何制定有效的营销计划? 5:32:43 最佳实践 5:35:38 为什么需要数字营销策略? 5:35:58 什么是数字营销策略? 5:36:48 如何开始? 5:40:36 要注意的要点 5:42:43 如何构建数字营销计划? 5:47:21 应对挑战的策略 🔸 模块 7:创建 IDM 活动 5:54:31 IDM 活动的需求 6:00:23 IDM 中的挑战 6:05:21 集成数字营销策略 6:13:16 示例IDM 活动 🔸 模块 8:数字营销职业 6:20: 05 谁是数字营销人员? 6:24:09 为什么选择数字营销? 6:29:17 如何成为数字营销人员? 6:34:48 初级面试题 6:52:37 执行级面试题 7:12:11 经理级面试题 🔴订阅我们的频道,了解更多关于数字营销完整课程的信息。 🔵Edureka 的数字营销教程播放列表:Edureka 社区:Twitter:LinkedIn:Instagram:Facebook:SlideShare:Castbox:Meetup:#Edureka #EdurekaDigitalMarketing #DigitalMarketingFullCourse #DigitalMarketingTutorialForBeginners #digitalmarketingtutorial #digitalmarketingtraining 如需在线培训和销售认证,请写信给我们,请@@如需更多信息,请访问 edureka.in 或致电 IND:9606058406 / 美国:18338555775(免费电话)。

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21 comments

edureka! 13/12/2021 - 6:39 Chiều

Got a question on the topic? Please share it in the comment section below and our experts will answer it for you. For Digital Marketing Certification, Visit our Website: http://bit.ly/3tC0gbH (Use Code "𝐘𝐎𝐔𝐓𝐔𝐁𝐄𝟐𝟎") 🔴Subscribe to Edureka YouTube channel for latest video updates: http://bit.ly/2ADbbb1
Below are the topics covered in this Digital Marketing Certification tutorial video:
🔸 Module 1: Introduction to Digital Marketing

0:00​ Introduction

4:06​ Introduction to Digital Marketing

5:53​ Digital Marketing Trends

13:13​ Importance of Digital Marketing

17:57​ Top reasons to learn Digital Marketing

24:48​ Channels of Digital Marketing

25:28​ SEO

31:18​ PPC

37:18​ Content Marketing

42:58​ Social Media Marketing

52:48​ Email Marketing

56:58​ Google Analytics

58:58​ Conversion Rate Optimization

🔸 Module 2: Search Engine Optimization

1:06:24​ Why do you need SEO?

1:11:50​ What is Search Engine Optimization?

1:21:40​ Types of SEO

1:34:20​ How does Search Engine work?

1:42:17​​ Tactics and Methods

1:49:38​ How to optimize Keywords?

1:53:50​ Title Optimization

1:58:04​ SEO Tools

1:59:40​ Guidelines

2:04:40​ What is On-Page SEO?

2:04:50​ Importance

2:06:20​ What are On-Page ranking factors?

2:12:00​ Proper insights about On-Page SEO

2:14:00​ Best tricks and practices

2:17:40​ What is Off-Page SEO?

2:18:40​ Importance

2:19:50​ Link and Non-link related Off-Page SEO factors

2:24:21​ Backlinks

2:25:01​ Off-Page vs On-Page SEO

2:25:51​ Benefits

🔸 Module 3: Paid Marketing with Google Ads

2:27:01​ Concept of Advertisements

2:34:01​ Concepts of Paid Search

2:38:17​ AdRank

2:44:27​ Quality Score

2:50:27​ Quality Score Example

2:51:27​ Types of Search Queries

2:51:37​ Navigational Search Queries

2:52:47​ Informational Search Queries

2:53:47​ Transactional Search Queries

2:55:47​ Why Google Ads

2:56:51​ Business Goals

3:03:11​ Search Ads

3:04:01​ Google Search Network

3:04:51​ Google Ads Account Structure

3:05:31​ Keyword Match Types

3:07:35​ Google Ads Interface

3:07:55​ Display Ads

3:10:50​ Display Ads Targetting options

3:16:06​ Video Ads

3:17:59​ App Ads

3:19:28​ Shopping Ads

3:21:18​ Metrics for SEM

3:28:59​ Introduction to Google Ad Sense

3:31:29​ Types of Ads

3:41:00​ How does AdSense work?

3:43:20​ Getting paid AdSense

3:44:59​ Methods of Payment of AdSense

3:55:14​ Metrics of AdSense

4:00:34​ Managing Google Ads

4:01:04​ Steps for setting up Paid Campaign

4:01:46​ Identify Measurable Goals

4:03:16​ Google Keyword Planner

4:15:39​ Views Ads in Data Analytics

4:17:49​ Multi Chain Funnel Report

4:19:49​ Optimization

🔸 Module 4: Social Media Marketing

4:32:32​ What is Social Media Marketing

4:34:42​ Pillars of Social Media Marketing

4:37:42​ Social Media Marketing Tools

4:39:52​ Social Media Tips

4:42:22​ How to choose the best platform?

🔸 Module 5: Affiliate Marketing

4:43:22​ Understand Affiliate Marketing

4:47:12​ Key Terminology

4:58:46​ How does Affiliate Marketing works

5:0:26​ Setting up Affiliate Marketing as Merchant

5:04:42​ Setting up Affiliate Marketing as Affiliate

🔸 Module 6: Digital Marketing Planning & Strategy

5:16:05​ Why Digital Marketing Plan is necessary?

5:19:01​ What is the structure of a marketing plan?

5:28:21​ How to make an effective marketing plan?

5:32:43​ Best practices

5:35:38​ Why do you need a digital marketing strategy?

5:35:58​ What is a Digital Marketing Strategy?

5:36:48​ How to get started?

5:40:36​ Key points to note

5:42:43​ How to structure a Digital Marketing Plan?

5:47:21​ Tactics to tackle the challenges

🔸 Module 7: Create an IDM Campaign

5:54:31​ Need of IDM Campaign

6:00:23​ Challenges in IDM

6:05:21​ Integrated Digital Marketing Strategies

6:13:16​ Examples of IDM Campaign

🔸 Module 8: Digital Marketing Career

6:20:05​ Who is a Digital Marketer?

6:24:09​ Why choose Digital Marketing?

6:29:17​ How to become a Digital Marketer?

6:34:48​ Beginner-level Interview Questions

6:52:37​ Executive-level Interview Questions

7:12:11​Managerial-level Interview Questions

Reply
Digital Marketing Telugu lo 13/12/2021 - 6:39 Chiều

Edureka great content as always. You are a BIG inspiration to new comers like me who come from Digital Marketing agency and with your inspiration have started a Digital Marketing channel in Telugu for Business Owners. Thank you for the great content. 🙂

Reply
BISWAJIT BISWAS 13/12/2021 - 6:39 Chiều

Perfect,,,,

Reply
E J R 13/12/2021 - 6:39 Chiều

Amazing channel . both over l learn to this channel

Reply
Tordjo Maxwell 13/12/2021 - 6:39 Chiều

Excellent video 👍👍👍👍

Reply
Saleem Kabir Khan 13/12/2021 - 6:39 Chiều

Thanks, edureka team.

Reply
Ashok Reddy 13/12/2021 - 6:39 Chiều

How to get a certificate

Reply
ASHENAFI SHAWOL DESIM 13/12/2021 - 6:39 Chiều

Perfect, thank you

Reply
Kiritti M 13/12/2021 - 6:39 Chiều

Thanks for a making a wonderful video it's very easy to me to learn a digital marketing……..

Reply
Dax Xad 13/12/2021 - 6:39 Chiều

Owww wow. Thank you very much for this..

Reply
Abhilash Gangineni 13/12/2021 - 6:39 Chiều

Good quality video 👌.

Reply
Mahesh Dasanayake 13/12/2021 - 6:39 Chiều

Thanks lot.edureka
From srilanka
Thanks again @ again
බොහොම ස්තූතියි

Reply
Mitch at WBT 13/12/2021 - 6:39 Chiều

In my experience, success with digital marketing comes down to getting the fundamentals right. Then moving onto advanced strategies and techniques. Keep it up!

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DigiLeap Marketing Services 13/12/2021 - 6:39 Chiều

Great content. Thanks for sharing this

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md akhlakul 13/12/2021 - 6:39 Chiều

Wow.. full completed.. Thank you Edureka

Reply
HEDCO INT 13/12/2021 - 6:39 Chiều

Thanks a lot , it was very useful

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rizvan ibrahim Bam 13/12/2021 - 6:39 Chiều

Good job
Excellent

Reply
Subrata Shuvo 13/12/2021 - 6:39 Chiều

Thanks a lot.

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New SEO Hacks 13/12/2021 - 6:39 Chiều

Awesome thanks 😋

Reply
Aray Aradeya 13/12/2021 - 6:39 Chiều

great video, great tips, best channel , many thanks .

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