🔥Edureka 数字营销课程（使用代码“𝐘𝐎𝐔𝐓𝐔𝐁𝐄𝟐𝟎”）：🔴订阅 Edureka YouTube 频道以获取最新视频更新：此 Edureka ‘数字营销完整课程’ 是从头开始深入学习数字营销的完整指南，其中涵盖了不同的知识数字营销的概念、营销类型、搜索引擎优化、数字营销的职业机会。 此数字营销教程非常适合初学者和经验丰富的专业人士。 以下是本面向初学者的数字营销教程将涵盖的主题： 🔸 模块 1：数字营销简介 0:00 简介 4:06 什么是数字营销？ 5:53 数字营销趋势 13:13 数字营销的重要性 17:57 学习数字营销的首要理由 24:48 数字营销渠道 25:28 SEO 31: 18 PPC 37:18 内容营销 42:58 社交媒体营销 52： 48 电子邮件营销 56:58 谷歌分析 58:58 转化率优化 🔸 模块 2：搜索引擎优化 1:06:24 你为什么需要 SEO？ 1:11:50 什么是搜索引擎优化？ 1:21:40 搜索引擎优化的类型 1:34:20 搜索引擎如何工作？ 1:42:17 策略与方法 1:49: 38 如何优化关键词？ 1:53:50 标题优化 1:58:04 SEO 工具 1:59:40 指南 2:04:40 什么是页面 SEO？ 2:04:50 重要性 2:06:20 什么是页面排名因素？ 2:12:00 关于页内 SEO 的正确见解 2:14:00 最佳技巧和实践 2:17:40 什么是页外 SEO？ 2:18:40 重要性 2:19:50 链接和非链接相关的页外 SEO 因素 2:24:21 反向链接 2:25:01 页外与页内 SEO 2:25:51 好处 🔸 模块 3 : 使用 Google Ads 进行付费营销 2:27:01 广告概念 2:34:01 付费搜索概念 2:38:17 AdRank 2:44:27 质量得分 2:50:27 质量得分示例 2:51:27 类型搜索查询数量 2:51: 37 导航搜索查询 2:52:47 信息搜索查询 2:53:47 交易搜索查询 2:55:47 为什么使用 Google Ads 2:56:51 业务目标 3:03:11 搜索广告 3 :04:01 Google 搜索网络 3:04:51 Google Ads 帐户结构 3:05:31 关键字匹配类型 3:07:35 Google Ads 界面 3:07:55 展示广告 3:10:50 展示广告定位选项 3 :16:06 视频广告 3 :17:59 应用广告 3:19:28 购物广告 3:21:18 SEM 指标 3:28:59 Google Ad Sense 简介 3:31:29 广告类型 3:41： 00 AdSense 如何运作？ 3 :43:20 获得付费 AdSense 3:44:59 AdSense 付款方式 3:55:14 AdSense 指标 4:00:34 管理 Google Ads 4:01:04 设置付费广告系列的步骤 4:01:46确定可衡量的目标 4:03:16 Google 关键字规划师 4:15:39 在数据分析中查看广告 4:17:49 多链漏斗报告 4:19:49 优化 🔸 模块 4：社交媒体营销 4:32:32 什么是社交媒体营销 4:34:42 社交媒体营销的支柱 4:37:42 社交媒体营销工具 4:39:52 社交媒体技巧 4:42:22 如何选择最佳平台？ 🔸 模块 5：联盟营销 4:43:22 了解联盟营销 4:47:12 关键术语 4:58:46 联盟营销如何运作 5:0:26 将联盟营销设置为商家 5:04:42 设置Affiliate Marketing as Affiliate 🔸 模块 6：数字营销计划与策略 5:16:05 为什么需要数字营销计划？ 5:19:01 营销计划的结构是什么？ 5:28:21 如何制定有效的营销计划？ 5:32:43 最佳实践 5:35:38 为什么需要数字营销策略？ 5:35:58 什么是数字营销策略？ 5:36:48 如何开始？ 5:40:36 要注意的要点 5:42:43 如何构建数字营销计划？ 5:47:21 应对挑战的策略 🔸 模块 7：创建 IDM 活动 5:54:31 IDM 活动的需求 6:00:23 IDM 中的挑战 6:05:21 集成数字营销策略 6:13:16 示例IDM 活动 🔸 模块 8：数字营销职业 6:20: 05 谁是数字营销人员？ 6:24:09 为什么选择数字营销？ 6:29:17 如何成为数字营销人员？ 6:34:48 初级面试题 6:52:37 执行级面试题 7:12:11 经理级面试题 🔴订阅我们的频道，了解更多关于数字营销完整课程的信息。 🔵Edureka 的数字营销教程播放列表：Edureka 社区：Twitter：LinkedIn：Instagram：Facebook：SlideShare：Castbox：Meetup：#Edureka #EdurekaDigitalMarketing #DigitalMarketingFullCourse #DigitalMarketingTutorialForBeginners #digitalmarketingtutorial #digitalmarketingtraining 如需在线培训和销售认证，请写信给我们，请@@如需更多信息，请访问 edureka.in 或致电 IND：9606058406 / 美国：18338555775（免费电话）。
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digital marketing tutorial for beginners
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21 comments
Got a question on the topic? Please share it in the comment section below and our experts will answer it for you. For Digital Marketing Certification, Visit our Website: http://bit.ly/3tC0gbH (Use Code "𝐘𝐎𝐔𝐓𝐔𝐁𝐄𝟐𝟎") 🔴Subscribe to Edureka YouTube channel for latest video updates: http://bit.ly/2ADbbb1
Below are the topics covered in this Digital Marketing Certification tutorial video:
🔸 Module 1: Introduction to Digital Marketing
0:00 Introduction
4:06 Introduction to Digital Marketing
5:53 Digital Marketing Trends
13:13 Importance of Digital Marketing
17:57 Top reasons to learn Digital Marketing
24:48 Channels of Digital Marketing
25:28 SEO
31:18 PPC
37:18 Content Marketing
42:58 Social Media Marketing
52:48 Email Marketing
56:58 Google Analytics
58:58 Conversion Rate Optimization
🔸 Module 2: Search Engine Optimization
1:06:24 Why do you need SEO?
1:11:50 What is Search Engine Optimization?
1:21:40 Types of SEO
1:34:20 How does Search Engine work?
1:42:17 Tactics and Methods
1:49:38 How to optimize Keywords?
1:53:50 Title Optimization
1:58:04 SEO Tools
1:59:40 Guidelines
2:04:40 What is On-Page SEO?
2:04:50 Importance
2:06:20 What are On-Page ranking factors?
2:12:00 Proper insights about On-Page SEO
2:14:00 Best tricks and practices
2:17:40 What is Off-Page SEO?
2:18:40 Importance
2:19:50 Link and Non-link related Off-Page SEO factors
2:24:21 Backlinks
2:25:01 Off-Page vs On-Page SEO
2:25:51 Benefits
🔸 Module 3: Paid Marketing with Google Ads
2:27:01 Concept of Advertisements
2:34:01 Concepts of Paid Search
2:38:17 AdRank
2:44:27 Quality Score
2:50:27 Quality Score Example
2:51:27 Types of Search Queries
2:51:37 Navigational Search Queries
2:52:47 Informational Search Queries
2:53:47 Transactional Search Queries
2:55:47 Why Google Ads
2:56:51 Business Goals
3:03:11 Search Ads
3:04:01 Google Search Network
3:04:51 Google Ads Account Structure
3:05:31 Keyword Match Types
3:07:35 Google Ads Interface
3:07:55 Display Ads
3:10:50 Display Ads Targetting options
3:16:06 Video Ads
3:17:59 App Ads
3:19:28 Shopping Ads
3:21:18 Metrics for SEM
3:28:59 Introduction to Google Ad Sense
3:31:29 Types of Ads
3:41:00 How does AdSense work?
3:43:20 Getting paid AdSense
3:44:59 Methods of Payment of AdSense
3:55:14 Metrics of AdSense
4:00:34 Managing Google Ads
4:01:04 Steps for setting up Paid Campaign
4:01:46 Identify Measurable Goals
4:03:16 Google Keyword Planner
4:15:39 Views Ads in Data Analytics
4:17:49 Multi Chain Funnel Report
4:19:49 Optimization
🔸 Module 4: Social Media Marketing
4:32:32 What is Social Media Marketing
4:34:42 Pillars of Social Media Marketing
4:37:42 Social Media Marketing Tools
4:39:52 Social Media Tips
4:42:22 How to choose the best platform?
🔸 Module 5: Affiliate Marketing
4:43:22 Understand Affiliate Marketing
4:47:12 Key Terminology
4:58:46 How does Affiliate Marketing works
5:0:26 Setting up Affiliate Marketing as Merchant
5:04:42 Setting up Affiliate Marketing as Affiliate
🔸 Module 6: Digital Marketing Planning & Strategy
5:16:05 Why Digital Marketing Plan is necessary?
5:19:01 What is the structure of a marketing plan?
5:28:21 How to make an effective marketing plan?
5:32:43 Best practices
5:35:38 Why do you need a digital marketing strategy?
5:35:58 What is a Digital Marketing Strategy?
5:36:48 How to get started?
5:40:36 Key points to note
5:42:43 How to structure a Digital Marketing Plan?
5:47:21 Tactics to tackle the challenges
🔸 Module 7: Create an IDM Campaign
5:54:31 Need of IDM Campaign
6:00:23 Challenges in IDM
6:05:21 Integrated Digital Marketing Strategies
6:13:16 Examples of IDM Campaign
🔸 Module 8: Digital Marketing Career
6:20:05 Who is a Digital Marketer?
6:24:09 Why choose Digital Marketing?
6:29:17 How to become a Digital Marketer?
6:34:48 Beginner-level Interview Questions
6:52:37 Executive-level Interview Questions
7:12:11Managerial-level Interview Questions
Edureka great content as always. You are a BIG inspiration to new comers like me who come from Digital Marketing agency and with your inspiration have started a Digital Marketing channel in Telugu for Business Owners. Thank you for the great content. 🙂
Perfect,,,,
Amazing channel . both over l learn to this channel
Excellent video 👍👍👍👍
Thanks, edureka team.
How to get a certificate
Perfect, thank you
Thanks for a making a wonderful video it's very easy to me to learn a digital marketing……..
Owww wow. Thank you very much for this..
Good quality video 👌.
Thanks lot.edureka
From srilanka
Thanks again @ again
බොහොම ස්තූතියි
In my experience, success with digital marketing comes down to getting the fundamentals right. Then moving onto advanced strategies and techniques. Keep it up!
Great content. Thanks for sharing this
Wow.. full completed.. Thank you Edureka
Thanks a lot , it was very useful
Good job
Excellent
Thanks a lot.
Awesome thanks 😋
https://chat.whatsapp.com/BsCwnECwPJNCiHn8o0sIKX
great video, great tips, best channel , many thanks .